Ep 02. Unpacking The Hype Around Making Six Figures: Why $100k Might Not Mean What You Think It Does
The Six-Figure Myth: Why $100K in Business Isn’t What You Think
Making six figures in business is often seen as the ultimate goal for entrepreneurs. But what if I told you that hitting that $100K mark isn’t as life-changing as it’s often portrayed? In this episode of The Six Figure Brand Podcast, I’m breaking down the reality of making six figures and why it’s not all it’s cracked up to be.
Listen to this episode now 👇
Or listen on your favorite platform: Spotify | Apple Podcasts | Amazon Music | YouTube
The Truth About Small Business Finances
Before we dive into why six figures isn’t the end-all-be-all, let’s look at some statistics:
The average revenue for small businesses with no employees is $46,978 per year
86.3% of small business owners make less than $100K annually
82% of businesses that fail cite lack of cash flow as the main reason
If you’ve been struggling to hit six figures, you’re not alone. But even when you do reach that milestone, the financial reality might surprise you.
Breaking Down the Math
Let’s assume you generate $100,000 in revenue. With an average small business profit margin of around 50%, that leaves you with $50,000 in profit. After taxes (around 22%), your take-home pay is roughly $39,000 per year, or $3,250 per month.
If you’re working a 40-hour workweek, that equates to about $18.75 per hour—which is comparable to many hourly jobs. The difference? You’re responsible for everything in your business, from marketing to client work to operations.
Why Six Figures Isn’t Life-Changing
Many coaches and marketers sell the idea that reaching six figures means you’ve “made it.” But in reality:
$100K in revenue ≠ $100K in income
Financial stability comes from consistency and scalability, not just revenue milestones
Your business should be designed to support your lifestyle, not just chase an arbitrary number
Hitting six figures is a great milestone, but it’s just the beginning of building a truly sustainable and profitable business.
The Real Reason We Build Businesses
While financial success is important, many of us started our businesses for freedom and flexibility. For me, that meant creating a business that allows me to work on my own terms, be present for my kids, and support my military spouse lifestyle.
Success isn’t just about money—it’s about designing a business that aligns with your values and lifestyle.
Shoutout of the Week
Since this episode is all about money, I want to highlight my friend Kimberly from The Tara CPA Firm. She recently gave an incredible training in The Six Figure Brand Society on tax strategies for small businesses. As a mom of four, she understands the financial and time challenges entrepreneurs face. You can connect with her on Instagram @kimberlytaracpa!
Final Thoughts on Making Six Figures In Your Online Business
Six figures might be a popular milestone, but it’s not the end goal—it’s just the beginning. The key to long-term success is building a profitable, scalable, and sustainable business that truly supports your life.
Are you working toward six figures? What’s your biggest takeaway from this episode? Let’s continue the conversation over on Instagram @spechtand.co!
🔗 Links & Resources Mentioned In The Episode:
➡️ Follow me on Instagram @spechtand.co
➡️ Learn More About The Six Figure Brand Society
➡️ This week's shoutout: Kimberly Tara, CPA
🎧 Listen to episode 2 of The Six Figure Brand Podcast on Spotify, Apple Podcasts, Amazon Music, and YouTube
