Ep. 03 Intro to Branding: What It Is And Why It Matters For Your Online Service Based Business
If you’re an online service provider, coach, or creative entrepreneur, you’ve probably heard that having a beautiful website is the key to success. But here’s the truth: a website alone won’t magically bring in clients or grow your brand to six figures. In this post, I’m breaking down why your website isn’t the end-all-be-all of your business and what you should focus on instead to create a brand that actually attracts and converts.
Listen to this episode now 👇
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Your Website is Just One Piece of the Puzzle
Don’t get me wrong—I’m a brand and web designer, so I love a well-designed site. But I’ve seen far too many business owners invest in a stunning website only to hear crickets afterward. Why? Because a website is a tool, not a strategy. It’s like setting up a beautiful storefront in the middle of the desert—if no one knows it exists, it won’t drive sales.
To turn your brand into a client-attracting powerhouse, you need to focus on the full picture: messaging, positioning, visibility, and marketing.
What Actually Builds a Profitable Brand?
Instead of obsessing over making your website “perfect,” shift your focus to these key areas:
1. Clear & Compelling Messaging
If your website visitors can’t immediately tell what you do, who you help, and why it matters, they’ll bounce. Your brand message should be crystal clear, speaking directly to your ideal clients’ pain points and desires.
2. Strategic Brand Positioning
Your brand isn’t just about aesthetics—it’s about how you position yourself in your industry. Are you the go-to expert? Do you have a unique perspective that sets you apart? Nailing your positioning helps you stand out in a crowded market.
3. Consistent Marketing & Visibility
A website without marketing is like a business card sitting in a drawer. You need to actively drive traffic through content marketing, social media, email marketing, and SEO. The more people see your brand, the more they’ll trust and invest in you.
4. An Offer Suite That Makes Sense
If your offers aren’t aligned with your audience’s needs, even the most stunning website won’t convert. Make sure your services or programs are structured in a way that leads people naturally from first discovering you to becoming a paying client.
Weekly Shoutout
This week, I want to shout out my friend Jess Zierer. She is an email and text messaging marketing strategist who recently took the leap of going full-time in her business—congratulations, Jess! We’ve been in each other’s worlds for a while, and I’m just so proud of her for taking this leap of faith and believing in herself. If you’re curious about email and SMS marketing, go connect with Jess on Instagram.
The Bottom Line
Yes, your website is important—but it’s just one piece of a much bigger puzzle. A profitable, six-figure brand is built on strong messaging, strategic positioning, consistent marketing, and offers that truly serve your audience. So if you’ve been pouring all your energy into tweaking your website, take a step back and ask: Am I focusing on the things that actually grow my business?
If you’re ready to build a brand that attracts clients and generates real income, let’s work together. Check out The Six Figure Brand Society or grab my free 5-minute brand audit to see where you stand.
Let’s build your six-figure brand together. 🖤
🔗 Links & Resources Mentioned In The Episode:
➡️ Sign up for your Free 5min Brand Audit
➡️ Follow me on Instagram @spechtand.co
➡️ Learn more about The Six Figure Brand Society
➡️ Learn more about Done-For-You Branding & Web Design
➡️ This week's shoutout: Email & SMS Strategist Jess Zierer
🎧 Listen to episode 3 of The Six Figure Brand Podcast on Spotify, Apple Podcasts, Amazon Music, and YouTube
