Ep. 06 Why Upwork and Fiverr Logos Don't Last And When To Use Those Types Of Services Instead
If you've ever purchased a logo from Upwork or Fiverr, only to find that it's difficult to use, feels generic, or just doesn’t align with your brand, you’re not alone. While these platforms can be great for certain business tasks, they often fall short when it comes to branding and logo design. In this post, we’re diving into why logos from sites like Upwork and Fiverr don’t stand the test of time—and when you should use these services instead.
Listen to this episode now 👇
Or listen on your favorite platform: Spotify | Apple Podcasts | Amazon Music | YouTube
The Problem With Upwork & Fiverr Logos
At first glance, hiring a designer on Fiverr or Upwork seems like a budget-friendly and efficient way to get a logo. But as the saying goes: Good, fast, cheap—pick two.
If it’s good and fast, it won’t be cheap.
If it’s good and cheap, it won’t be fast.
If it’s fast and cheap, it won’t be good.
Most Fiverr and Upwork logo services fall into the fast and cheap category, which often leads to logos that aren’t truly effective for long-term business growth. Here’s why:
1. Lack of Strategy & Context
Most Fiverr and Upwork designers skip the strategy phase and jump straight to designing. They rely on you to provide direction—asking what colors, fonts, and styles you like—without truly considering your brand’s strategy, values, or target audience.
Without this foundational work, you end up with a logo that may look nice but fails to attract your ideal clients or effectively represent your brand.
2. Generic, Templated Designs
Many designers on these platforms prioritize quantity over quality, often using pre-made templates or slightly modifying existing logos. The result? Your logo could look nearly identical to dozens of others online, making it harder to stand out in your industry.
Even worse, you might unknowingly end up with a logo that closely resembles another business’s design—creating brand confusion and potential legal issues.
3. Limited File Types & Usability Issues
A high-quality logo should come with:
Multiple file formats (PNG, JPEG, SVG, EPS, etc.)
Variations for different backgrounds (color, reverse, all white, all black versions)
A primary logo, submark, and icon version
A clear brand style guide for consistent use
Most Fiverr or Upwork designers provide just one version of your logo—usually a PNG file—which can make it difficult to scale, print, or adapt for different uses down the road.
4. No Long-Term Brand Identity
A logo is just one piece of your overall brand identity. Without complementary brand elements—like a cohesive color palette, typography, and brand guidelines—you’ll struggle to maintain a consistent and professional look across your website, social media, and marketing materials.
When Fiverr & Upwork Do Make Sense
While Fiverr and Upwork may not be ideal for long-term branding, they can be useful for certain business needs. Here are a few cases where these platforms can work well:
1. Quick, Low-Risk Design Tasks
If you already have a professionally designed brand identity, you can use Fiverr or Upwork for smaller design needs, such as:
Social media graphics
Presentation slide decks
Business cards or promotional materials
2. Administrative & Production Work
Tasks that don’t require creative strategy—like data entry, email list migration, or podcast editing—can be outsourced effectively through these platforms.
3. Tight Deadlines
Need a design in 48 hours? While you may sacrifice a little bit of quality, Fiverr and Upwork can help when you need something good enough in a pinch.
4. Budget Logo Support (If You Must)
If you must use Fiverr or Upwork for a logo, be as specific as possible. Provide:
A clear vision of what you want
Examples of styles you like
Exact brand colors and fonts
This approach works best if you’re in the early stages of business and plan to invest in a full rebrand later, or again if you need something on an extremely tight deadline.
The Better Alternative: Investing in Professional Branding
If you’re serious about building a business that lasts, investing in professional branding is one of the best decisions you can make. A strategic brand identity will help you build trust and credibility with the right audience, and help you to show up consistently across all platforms making marketing easier and more effective.
Need Help With Branding?
If you’re ready to upgrade from a DIY or Fiverr logo to a high-quality brand identity, I’d love to help! Check out The Six Figure Brand Society for expert branding support, or explore our Done-For-You Branding & Web Design services.
Is Fiverr or Upwork Right for You?
While Fiverr and Upwork have their place, they’re often not the best choice for long-term branding. If you want a brand identity that truly represents your business and supports growth, investing in professional branding is well worth it.
Have you used Fiverr or Upwork for design work? Share your experience in the comments!
Weekly Shoutout
This week I want to shout out my friend and podcast strategist, Jenny Suneson. She's been such a great resource as I have gotten The Six Figure Brand Podcast out of my brain and into the world. If you’ve had “start a podcast” on your vision board, I would highly recommend reaching out to Jenny. She can point you in the right direction, help you figure out who your audience is, what your strategy is going to be and make this whole podcasting thing seem a whole lot less scary.
🔗 Links & Resources Mentioned In The Episode:
➡️ Sign up for your Free 5min Brand Audit
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ This week's shoutout: Podcast Strategist Jenny Suneson
🎧 Listen to episode 6 of The Six Figure Brand Podcast on Spotify, Apple Podcasts, Amazon Music, and YouTube
