How I Created a Quiz Lead Magnet in Under a Day Using Interact (And Why It's My Best Marketing Decision Yet)
As a brand strategist and designer, I'm always looking for ways to help business owners make informed decisions about their branding journey. One question I hear constantly is: "Should I DIY my brand or invest in professional help?" Here's something that often surprises people: I frequently find myself telling potential clients they're not actually ready to invest in professional branding yet. This happens all the time during my free 5-minute brand audits (which you can book right here!). That's exactly why I decided to create a quiz to help potential clients answer this question - and the results have been game-changing for my business.
Why a Quiz?
Before we dive into the how-to, let's talk about why quizzes make such effective lead magnets:
They provide immediate value to your audience - Instead of generic advice, your audience gets personalized recommendations based on their specific situation
They're interactive and engaging (much more than a standard PDF download) - The back-and-forth nature of a quiz keeps people engaged and invested in seeing their results
They help segment your audience automatically - You'll know exactly what content and offers to send to different subscribers based on their quiz results
They qualify leads before they ever hit your inbox - This means you don't waste time marketing the wrong things to the wrong people, and you can focus your energy on leads who are actually ready to work with you
My Experience Creating a Quiz with Interact
When I decided to create my "Should You DIY Your Brand?" quiz, I chose to use Interact's platform - and I was honestly surprised by how smooth the process was. Here are three things that stood out about my experience:
1. Lightning-Fast Setup
One of my biggest concerns was how much time this would take away from client work. To my surprise, I was able to create the entire quiz in less than a day. This was partly because I had already created substantial content around the DIY vs. professional branding decision - everything from email sequences to Instagram posts - so I had a solid foundation of ideas and data to work from. Interact's interface is intuitive, and they provide templates that you can customize, which significantly speeds up the process.
2. Seamless Brand Integration
As a brand designer, aesthetics matter - a lot. What impressed me was how easily I could customize the quiz to match my brand identity. I was able to:
Apply my brand colors
Use my preferred fonts
Adjust the styling to match my website's aesthetic
This means the quiz feels like a natural extension of my website, not a clunky third-party tool.
3. Easy Email Marketing Integration
The real power of a quiz lies in what happens after someone takes it. Interact's integration with Kit (my email marketing platform) was straightforward and allows me to automatically add quiz takers to my email list and segment subscribers based on their results. What's great about Interact is that it integrates with virtually every major email marketing platform out there, and even if your platform isn't directly supported, you can easily connect it using Zapier.
The Strategy Behind My Quiz
Here's how I structured my quiz to make it effective:
The Questions
I carefully crafted questions that help potential clients assess:
State of their current branding - Whether they have any brand elements in place, how consistent their current branding is, and if they've done any strategic work
Available time and resources - How much time they can realistically dedicate to working on their brand, and what tools they have access to
Budget considerations - What they're prepared to invest in their branding, both in terms of time and money
Design skills and experience - Their comfort level with design software and principles, and any relevant background
Business goals and timeline - Where they want their business to be in the next 6-12 months and how quickly they need to level up their brand
The Results
The quiz provides one of two results - "DIY Your Brand" or "Ready to Hire a Pro." Based on their result, quiz takers are automatically sorted into specific email funnels. The DIY path provides them with tips, resources, and information about my membership program, while the "Ready to Hire" path focuses on educating them about the professional branding process and introduces them to my done-for-you services.
The Impact on My Business
This quiz has revolutionized my lead generation process. Not only does it save me countless hours by pre-qualifying potential clients, but it also ensures that everyone who reaches out about my services is actually ready to invest in professional branding. The automated email funnels mean that even those who aren't ready for full service work still receive valuable guidance and resources, keeping them connected to my brand until the time is right. Perhaps most importantly, it's helped me serve my audience better by directing them to the most appropriate resources for their current stage, whether that's my membership program or my done-for-you services.
Tips for Creating Your Own Quiz
If you're considering creating a quiz for your business, here are my top recommendations:
Start with your end goal in mind
Focus on providing genuine value in both the questions and results
Keep it concise - aim for 5-7 questions maximum
Make sure your results provide clear next steps
Test your quiz thoroughly before launching
Ready to Create Your Own Quiz?
Whether you're a fellow designer or in a completely different industry, a well-crafted quiz can transform your lead generation process. The key is to focus on providing value and creating an experience that resonates with your ideal clients.
Remember: The best lead magnet is one that helps your audience make progress toward their goals while helping you identify and connect with your ideal clients. A quiz does both beautifully.
Ready to create your own quiz? I loved my experience with Interact so much that I became an affiliate partner. If you'd like to try it out for yourself, you can get started with Interact here and support my work at no extra cost to you. Have questions about creating your quiz? Book a free 5-minute brand audit and we can chat about whether a quiz funnel might be right for your business.
