Do you wish you had a well designed logo that expressed not only your brand’s personality, but really connected with your audience?

And you probably wish that you could hire a really kick ass designer to help you create that logo, right?

But there's a problem. . . 

You’re bootstrapping your business because you’re just getting started.

Champagne dreams on a beer budget?

Trust me, I get it.

I’m Morgan, designer and chief brand strategist at Specht & Co. and I want to help you create your dream logo, without breaking the bank!

Now you might be thinking you don’t have the skills you need to design a logo that’s professional and makes a great first impression, but I’ve got good news. . . I’m here to help!

I’ve created a follow-along workshop just for you! It’s called The DIY Your Logo Workshop, and in as little as half-a-day we can make your logo dreams come true.

Now I know that might sound a little enthusiastic, but here’s the reason….I’m a total design nerd who LOVES to teach and help others create impactful logos. I’ve been doing this for awhile, so I’m bursting with knowledge I just can’t wait to share, and I wholeheartedly believe that good design shouldn’t be limited to business owners with deep pockets.




The DIY Your Logo Workshop is for business owners who. . .

  • Understand the value of having an intentionally crafted brand, but aren’t quite ready to invest in a professionally designed branding package

  • Are willing to put in some sweat equity and follow along with the workshop videos to craft their own unique logo

  • Have a basic idea of what they want their logo to look like

  • Aren’t afraid to get their hands dirty learning Illustrator (we’ll make it easy, don’t worry!)

The DIY Your Logo Workshop will teach you some basic design principles you can apply to not only your logo, but much more (hello living room refresh, DIY weddings, and kickass party decor) and you’ll walk away with a new logo that you designed yourself and are excited to use.

But most importantly, you’ll have the foundation of a brand you can grow with!

Are Ready to DIY a logo you love?

So what do you get?

As part of the DIY Your Logo Workshop bundle, you’ll receive all of the tools you need to design a logo you love, without breaking the bank. You’ll also gain the knowledge and tools you need to feel confident about how, when, and where to use all your kick-ass new brand.


Logo Design Workbook

A pre-workshop workbook designed to get you up to speed and teach you the basics of logo design, color theory, and typography so you're fully equipped to dive right in during the workshop.

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Illustrator Settings

I’ve exported my exact Illustrator workspace settings for you to install. This means all of your tools will be in the same place as the training videos, and there won’t be any unnecessary tools cluttering up your workspace.

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16 Modules of course videos

Follow along with me as I walk you through my EXACT logo design process and drop a few knowledge bombs along the way. By the end of the 16 videos, you’ll have a logo you love and you’ll know exactly what to do with it.

Primary Logo + Color Palette

Upon completion of the workshop, you should be able to create color and white/reverse versions in all file formats for print and web use and have defined 3-4 brand colors unique to your with CMYK, RGB, and HEX codes to ensure consistency across all platforms.

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Style Guide Template

A free template to organize your new logo, fonts, and color palette all in one place. This is super handy if you need to hand o design work to another employee or contractor, and for when you just can’t remember exactly what shade of red you’re supposed to use!

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30-Min Review Call*

If you'd like some extra support, add a 30-minute review call to your purchase! I’ll follow up with you after you’ve completed the workshop to see how things are going, answer any lingering questions you might have, assess how you've implemented your new logo and branding materials, and really just help you out in any way that I can!

Is this sounding like the solution to your logo woes, digital dilemmas, or graphic design garble?